Many customers are still choosing in-store retail when the economy begins to recover because they can physically inspect the items they plan to buy and speak with a salesperson before making a decision. Businesses that want to maximize their chances of success combine the most pleasing aspects of brick-and-click and online retailing to serve a wide range of customers. Retailers must use design innovation to differentiate themselves from the competition and entice people into their stores. Every retail establishment, regardless of sector, department stores, supermarkets, pharmacies, boutiques, etc., should adopt some of these retail design trends in 2022. Retailers continue experimenting with business models, concepts, and strategies to remain relevant to today's consumers. Check out these creative retail concepts to get your creative juices flowing as you browse the most upscale US retail establishments.
Shopping in showrooms
The Reformation clothing store in NoHo, Manhattan, functions as one enormous Showroom. Only one of each item of clothing will be available on the hangers, but you may utilize one of the ten touch displays to find the whole product line, including all available sizes and colors. The screen will direct you to your dressing room once you have chosen your favorite pieces. You can access the items of your choice from a wardrobe with doors on the front and rear. Using a touch-screen in the dressing room, you can request a change in size or color if necessary.
Tech inspired stores
Technology's convenience and entertainment also contribute to its continued dominance of the retail buying experience. In particular, QR codes have grown in popularity, particularly as a contactless method of shopping. For example, every floor of Nike's flagship House of Innovation store in New York City will "provide unique and immersive experiences designed to serve consumers throughout the full shopping trip," according to the store website. The 6-level store houses The Nike Arena, where patrons can view the company's seasonal collections, and The Nike Sneaker Lab, which showcases a wide variety of shoes and tells Nike stories. Innovative technology and customer-driven data are two technological improvements to the retail experience.
Comfortable returns
No of the source of the purchase, the department store chain Nordstrom has recognized the need to make returns easier. For instance, they provide express returns at their store close to Central Park, where clients can register their products on a screen before returning them in a box.
Finding Your Way in Floor Designs
Retail establishments have always employed flooring design to aid customers in finding their way across various departments, but in 2020, it acquired a new significance. One-way aisles are now marked with floor decals, graphics, and signage that advise customers to keep their distance. However, navigation can also be visually appealing. Flooring often has a specific pattern installed in supermarkets and department stores to direct customer traffic. It turns out that designing floors is a combination of art and science.
Organic Lighting
Including as much natural light (or the appearance of natural lighting) into a retail atmosphere as feasible if the space permits are desirable. Natural light improves moods, makes things more appealing, and gives customers a more accurate sense of color, according to RetailBiz. According to Alcon Lighting, selecting LED bulbs with the appropriate color temperature—determined by their K (kelvin) rating—is essential for a retail area. This is because the environment that color temperature creates might be warm or frigid, which impacts how things are portrayed. For a natural lighting ambiance, which is best for retail dressing rooms and grocery stores, the business advises using 4,000 to 4,500K bulbs.
Bringing offline online behavior
Amazon is recognized for upending traditional retail practices. They just debuted a new store concept called Amazon 4-star, where each item gets a minimum online rating of 4 stars. The collection is regularly curated following online ratings, and the shelf labels are changed in real time. It's an innovative attempt to translate internet shopping patterns into actual behavior that the products are organized into categories like "Most Wished For" and "Frequently Bought Together."
Architecture and sustainability
Fashion luxury store to better display its Dio riviera women's collection, Dior's most recent concept shop mixes architecture and ecology. On Jumeirah Beach in Dubai, two circular modules were built using various unprocessed natural materials, including clay, sand, and raw fibers. This magnificent example of an eco-friendly building, 3D printed by the World's Advanced Saving Project (Wasp), demonstrates Dior's growing dedication to green principles.
Conclusion
This year, the retail design will be more crucial than ever as companies work to retain existing clients and win over new ones. Consider some of these Retail Design Trends to Watch in 2022 to elevate any retail space, from residential-commercial, or "residencia," design and pop-up stores to improved lighting and aesthetically pleasant navigation alternatives.